Hangzhou Scenery Funzjoni Primarja: Ippakkjar ta' Ilma Minerali by Peng Guozhi

Hangzhou Scenery Funzjoni Primarja: Ippakkjar ta' Ilma Minerali by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2024

Hangzhou Scenery Funzjoni Primarja: Ippakkjar ta' Ilma Minerali

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Funzjoni Primarja: Ippakkjar ta' Ilma Minerali

Test tal-Ktieb: Hangzhou Scenery hija sensiela ta' ppakkjar ta' ilma minerali bbażata fuq flixkun tal-ħġieġ. Il-flixkun ikejjel 60 mm fil-wisa', 60 mm fil-fond u 210 mm fit-tul, u fih 318 millilitru. Il-forma rqiqa tappoġġja qbid komdu. Il-ħġieġ jintuża minflok il-plastik, sabiex il-flixkun jista' jerġa' jintuża u l-iskart jitnaqqas. It-tikketti huma prodotti permezz ta' stampar b'trasferiment tas-sħana u jkopru firxa kbira tal-ħġieġ. L-illustrazzjonijiet juru punti referenzjali ta' Hangzhou, iċ-Ċina, fosthom il-West Lake, il-Grand Canal u l-Park Nazzjonali tal-Artna Mistagħdra ta' Xixi.

The Recognition

About the Premju A' Design Award tal-Bronż

Hangzhou Scenery Funzjoni Primarja: Ippakkjar ta' Ilma Minerali huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Hangzhou Scenery Funzjoni Primarja: Ippakkjar ta' Ilma Minerali ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Hangzhou Scenery Funzjoni Primarja: Ippakkjar ta' Ilma Minerali jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi