7Up Destinations Venezuela Ippakkjar tax-Xorb by PepsiCo Design and Innovation

7Up Destinations Venezuela Ippakkjar tax-Xorb by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2024

7Up Destinations Venezuela Ippakkjar tax-Xorb

by PepsiCo Design and Innovation

Client: PepsiCo

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

20,758

Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Ippakkjar tax-Xorb

7Up Destinations Venezuela hija sensiela ta' landi tax-xorb b'edizzjoni limitata maħluqa għas-suq tal-Amerika Latina u mibjugħa fil-Venezuela. L-erba' landi jirrappreżentaw erba' destinazzjonijiet pittoreski u magħrufa sew tal-pajjiż: Adicora, Los Roques, El Yaque u Canaima. Kull disinn juri l-flora u l-fawna lokali tal-Venezuela. In-naħa ta' quddiem ta' kull landa żżomm il-kulur aħdar klassiku ta' 7Up biex il-marka tkun tista' tiġi rikonoxxuta faċilment. In-naħa ta' wara ta' kull landa tuża blu akwa tropikali bħala sfond għal grafika ispirata mill-ivvjaġġar. L-għan huwa li tinbena konnessjoni emozzjonali mal-konsumaturi.

The Recognition

About the Premju A' Design Award tal-Bronż

7Up Destinations Venezuela Ippakkjar tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li 7Up Destinations Venezuela Ippakkjar tax-Xorb ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. 7Up Destinations Venezuela Ippakkjar tax-Xorb jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release