Doritos Solid Black 2023 Funzjoni Primarja: Ippakkjar tal-Ikel by PepsiCo Design and Innovation

Doritos Solid Black 2023 Funzjoni Primarja: Ippakkjar tal-Ikel by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2024

Doritos Solid Black 2023 Funzjoni Primarja: Ippakkjar tal-Ikel

by PepsiCo Design and Innovation

Client: PepsiCo

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

22,561

Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Funzjoni Primarja: Ippakkjar tal-Ikel

Test tal-Ktieb: Doritos Solid Black 2023 huwa disinn ta' ppakkjar tal-ikel b'edizzjoni limitata maħluq għal inizjattiva ta' marka ta' ikel ħafif li tappoġġja innovaturi u persuni li jagħmlu bidla fost is-Suwed. Is-serje annwali ġiet estiża f'pjattaforma ta' kollaborazzjoni li tenfasizza artisti Suwed. Ix-xogħol tal-arti sar minn Mz. Icar, kollettiv anonimu ta' arti interdixxiplinari magħmul l-aktar minn nisa Suwed. Ix-xogħol tal-arti mbagħad ġie estiż f'sistema kompluta ta' identità viżiva, filwaqt li l-paletta u l-grafika tiegħu ġew applikati għall-ippakkjar, kit għall-influwenzaturi u merkanzija. Il-kit jieħu forma ta' piramida ispirata mit-trijangolu tal-marka.

The Recognition

About the Premju A' Design Award tal-Ħadid

Doritos Solid Black 2023 Funzjoni Primarja: Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Doritos Solid Black 2023 Funzjoni Primarja: Ippakkjar tal-Ikel ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Doritos Solid Black 2023 Funzjoni Primarja: Ippakkjar tal-Ikel huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release