Lays Dungeons And Dragons Ippakkjar tal-Ikel by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.
FiddaIppakkjar· 2024
Lays Dungeons And Dragons Ippakkjar tal-Ikel
by PepsiCo Design and Innovation
Client: PepsiCo
Premju A' Design Award tal-Fidda Winner in Ippakkjar Category
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- Verified Award Winner
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The Design
About Lays Dungeons And Dragons Ippakkjar tal-Ikel
Lays Dungeons and Dragons huwa disinn ta' ppakkjar tal-ikel maħluq għal firxa ta' ċipps tal-patata. L-ippakkjar inħareġ b'rabta mal-film tal-2023 Dungeons and Dragons, Honor Among Thieves, u kien akkumpanjat minn kitt għall-influencers. Id-disinn jistrieħ fuq id-dinja fantastika tal-film. Il-figura ċentrali tal-kampanja hija The Potato, karattru li jidher fil-film u li huwa wkoll patata vera. It-tema torbot l-istorja mal-patata mkabbra f'aktar minn 100 razzett fl-Istati Uniti u l-Kanada li jipprovdu ċ-ċipps.
The Recognition
About the Premju A' Design Award tal-Fidda
Lays Dungeons And Dragons Ippakkjar tal-Ikel huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Lays Dungeons And Dragons Ippakkjar tal-Ikel ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Lays Dungeons And Dragons Ippakkjar tal-Ikel huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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