Mirinda Plus Restage Ippakkjar tax-Xarbiet by PepsiCo Design and Innovation

Mirinda Plus Restage Ippakkjar tax-Xarbiet by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2024

Mirinda Plus Restage Ippakkjar tax-Xarbiet

by PepsiCo Design and Innovation

Client: PepsiCo

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Ippakkjar tax-Xarbiet

Mirinda Plus Restage huwa disinn ta' ppakkjar għal soda bit-togħma tal-frott mibjugħa fl-Eġittu. Is-soda hija x-xarba l-aktar popolari f'okkażjonijiet speċjali u laqgħat soċjali fl-Eġittu, fejn ħafna nies ma jixorbux alkoħol. Mirinda Plus fih soda b'tokk ta' meraq, li tadatta għal okkażjonijiet bħal dawn. L-ippakkjar japplika sistema ta' identità viżiva vibranti maħsuba biex tagħmel impatt kemm binhar kif ukoll filgħaxija. Id-disinn jippożizzjona lil Mirinda Plus bħala verżjoni aktar matura ta' Mirinda, soda bit-togħma tal-frott magħrufa madwar id-dinja.

The Recognition

About the Premju A' Design Award tal-Bronż

Mirinda Plus Restage Ippakkjar tax-Xarbiet huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Mirinda Plus Restage Ippakkjar tax-Xarbiet ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Mirinda Plus Restage Ippakkjar tax-Xarbiet jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release