Bronż Ippakkjar · 2024
Pepsi X Spotify Funzjoni Primarja: Ippakkjar tax-Xorb
by PepsiCo Design and Innovation
- Premju A' Design Award tal-Bronż 2024 in Ippakkjar
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Funzjoni Primarja: Ippakkjar tax-Xorb
Test tal-Ktieb: Pepsi x Spotify huwa disinn ta' landa tax-xorb b'edizzjoni limitata maħluq għal udjenza Eġizzjana. Ix-xogħol grafiku jgħaqqad flimkien l-identitajiet viżwali ta' Pepsi u Spotify b'mod indaqs. Il-blu qawwi ta' Pepsi huwa mħallat mal-aħdar jgħajjat li huwa maqsum bejn Spotify u x-xena tar-rap fl-Eġittu. L-isfond juża mudelli 'glitch' u saffi ta' karta maqtugħa b'lirika ta' kanzunetti miktuba bl-idejn. Kodiċi QR stampat fuq il-landa jippermetti lin-nies jisimgħu kanzunetta ta' Pepsi maħluqa għal kampanja ta' 'cashback'. Kit għall-influwenzaturi ġie prodott flimkien mal-landa.
About the Premju A' Design Award tal-Bronż
Pepsi X Spotify Funzjoni Primarja: Ippakkjar tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Pepsi X Spotify Funzjoni Primarja: Ippakkjar tax-Xorb ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Pepsi X Spotify Funzjoni Primarja: Ippakkjar tax-Xorb jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
