Pepsi Big Football Event LTO Ippakkjar tax-Xorb by PepsiCo Design and Innovation

Pepsi Big Football Event LTO Ippakkjar tax-Xorb by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2024

Pepsi Big Football Event LTO Ippakkjar tax-Xorb

by PepsiCo Design and Innovation

Client: PepsiCo

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Big Football Event LTO Ippakkjar tax-Xorb

Pepsi Big Football Event LTO huwa disinn ta' ppakkjar tax-xorb b'offerta għal żmien limitat maħluq għal turnament kbir tal-futbol li sar fil-Qatar fl-2022. L-ippakkjar juri ritratti ta' partitarji veri tal-futbol ta' nazzjonalitajiet differenti, li jaqbdu l-ferħ intens li jinħass waqt partita. Ġew applikati filtri taż-żebgħa fuq l-immaġini biex ifakkru l-prattika taż-żebgħa fuq il-wiċċ fost il-partitarji u biex jagħtu dehra artistika. Viżwali ewlenin u animazzjonijiet li jaqblu jestendu l-istess lingwaġġ grafiku. L-intenzjoni hija li tgħaqqad il-marka mal-partitarji lokali tal-futbol matul l-avveniment.

The Recognition

About the Premju A' Design Award tal-Fidda

Pepsi Big Football Event LTO Ippakkjar tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Pepsi Big Football Event LTO Ippakkjar tax-Xorb ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Pepsi Big Football Event LTO Ippakkjar tax-Xorb huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspiration: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Read the Press Release