Id-disinn Italian Pasta Brand Ippakkjar tal-Pasta minn Olha Takhtarova huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2024

Italian Pasta Brand Ippakkjar tal-Pasta

minn Olha Takhtarova

Klijent: SOTB and D

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

25,650

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #160328

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Italian Pasta Brand Ippakkjar tal-Pasta

Il-Marka Taljana tal-Pasta hija disinn tal-ippakkjar u tal-identità viżiva għal firxa ta' prodotti tal-pasta u zlazi. Kulur ikħal skur bażi jgħaqqad il-firxa kollha, filwaqt li tonalitajiet qawwija ta' oranġjo, koral, vjola, aħdar u ikħal jisseparaw kull forma ta' pasta fuq l-ixkaffa. Aċċent tad-deheb Pantone u logo mnaqqax li juri kok jirreferu għal metodi tradizzjonali tal-manifattura tal-pasta. Struzzjonijiet tat-tisjir u dettalji nutrizzjonali huma stampati fuq kull pakkett, u tipografija ċara tgħin qari mgħaġġel. Materjali riċiklabbli jintużaw għall-ippakkjar.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Italian Pasta Brand Ippakkjar tal-Pasta huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Italian Pasta Brand Ippakkjar tal-Pasta ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Italian Pasta Brand Ippakkjar tal-Pasta jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Dimensjonijiet u Ippakkjar: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Tikketti: packaging, pasta, Italy, food packaging
Teknoloġija tal-Produzzjoni: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Sfida tad-Disinn: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Riċerka: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Ispirazzjoni: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Tul tal-Proġett: Dubai, UAE the project began in September 2022 and ended in March 2023
Fluss tal-Operazzjoni: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.