Bronż Ippakkjar · 2024
Extra Melty Upgrade Pakkett ta' Mint
- Premju A' Design Award tal-Bronż 2024 in Ippakkjar
- Estimated Number of Design Views: 14,104
- Verification code 469AD7882E · Verify this award
Colors
About Extra Melty Upgrade Pakkett ta' Mint
It-tim tad-disinn ħadem madwar l-idea tas-silġ li jidwib, li jissimbolizza l-proprjetajiet tal-prodott li jnaqqsu l-istress. Kien mitlub li jinżammu elementi tal-marka rikonoxxibbli bħall-logo EXTRA u s-swoosh, għalhekk it-tim tad-disinn żviluppa l-swoosh viżwalment f'rotta tal-iskis biex jinbena xena fejn il-karattru tal-kartun jista' jgawdi, u jirrifletti t-tema. Huwa notevoli li l-frott kellu rwol akbar minn sempliċiment indikazzjoni tal-togħma, iżda kien snowboard ħaj, li kkompletat il-ħrejja tal-istorja. L-intenzjoni hija li l-mument meta tidduq il-mints iġib esperjenza simili għall-iskijar fil-ħalq kif ukoll fl-imħuħ tal-konsumatur.
About the Premju A' Design Award tal-Bronż
Extra Melty Upgrade Pakkett ta' Mint huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Extra Melty Upgrade Pakkett ta' Mint ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Extra Melty Upgrade Pakkett ta' Mint jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Press Kit
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
