Judinstrom Beer Ippakkjar tal-Birra by Olha Takhtarova

Judinstrom Beer Ippakkjar tal-Birra by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2024

Judinstrom Beer Ippakkjar tal-Birra

by Olha Takhtarova

Client: SOTB and D

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Colors

The Design

About Judinstrom Beer Ippakkjar tal-Birra

Il-Birra Judinstrom hija disinn tal-ippakkjar maħluq għal birrerija artiġjanali f'Montreal, il-Kanada. L-ippakkjar juża landa standard tal-aluminju ta' 473 ml, b'tikketta li tkejjel 5 bi 8 pulzieri stampata bil-fleksografija. Il-motivi Skandinavi huma ppreżentati f'interpretazzjoni moderna permezz ta' illustrazzjonijiet grafiċi ċatti u tipa ta' ittri b'linji dritti u angoli. Il-paletta tal-kuluri tgħaqqad blu skur, sfumaturi ta' griż u abjad. It-tqassim minimalista jżomm l-isem tal-marka, it-tip ta' birra u l-kontenut alkoħoliku li jinqraw faċilment, filwaqt li qalba viżiva komuni tippermetti li jiżdiedu aktar stili ta' birra mal-firxa.

The Recognition

About the Premju A' Design Award tal-Ħadid

Judinstrom Beer Ippakkjar tal-Birra huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Judinstrom Beer Ippakkjar tal-Birra ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Judinstrom Beer Ippakkjar tal-Birra huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.