Id-disinn Passion Fruit Birra minn Jin Zhang huwa rebbieħ stmat ħafna tal-prestiġjuż 2024 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2024

Passion Fruit Birra

minn Jin Zhang

Klijent: Wuhan Sanbu Brand Design

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

15,096

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #161420

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Passion Fruit Birra

2024 hija s-Sena tad-Dragun fiċ-Ċina. Il-marka ta' din il-birra tissejjaħ "Golden Dragon Spring", għalhekk id-disinjatur jippreżenta d-"dragun" li jirrappreżenta l-ispirtu tal-marka u l-ispirtu Ċiniż, li jsir element viżwali importanti ta' din il-pakkett. Fl-istess ħin, din hija birra artiġjanali b'togħma ta' frott tal-passjoni. Id-disinjatur juża l-fergħat u l-weraq tal-frott tal-passjoni, kif ukoll l-ispigoli tal-qamħ u l-ħops, l-aktar ingredjenti importanti fil-produzzjoni tal-birra, biex joħloq xena vivida li tenfasizza t-togħma friska tal-frott tal-passjoni.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Passion Fruit Birra huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Passion Fruit Birra ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Passion Fruit Birra jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Dimensjonijiet u Ippakkjar: height 250mm x diameter 80mm
Tikketti: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teknoloġija tal-Produzzjoni: The bottle is made of iron
Sfida tad-Disinn: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Riċerka: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Ispirazzjoni: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Tul tal-Proġett: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Fluss tal-Operazzjoni: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Privattivi: InBev jinlongquan beer (Hubei) Co., Ltd
Membri tat-Tim: Designer: Jin Zhang
illustration: Jin Zhang