Mahjong Lucky Coffee Ippakkjar tal-Kafè by Wenduan Su

Mahjong Lucky Coffee Ippakkjar tal-Kafè by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2025

Mahjong Lucky Coffee Ippakkjar tal-Kafè

by Wenduan Su

Client: Shenzhen Technology Unversity

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Ippakkjar tal-Kafè

Mahjong Lucky Coffee huwa disinn ta' ppakkjar tal-kafè ispirat mill-mahjong, logħba tradizzjonali Ċiniża. Kull borża fiha xahar kafè, li huwa daqs żewġ idejn ta' pilastri tal-mahjong. Id waħda hija arranġata bħala id rebbieħa. It-tieni id titlesta mix-xerrej, għax kull porzjon tal-kafè huwa mfassal bħal pilastru, u l-mudell jibqa' mhux magħruf sakemm il-porzjon jinfetaħ. Kuluri qawwija oranġjo u ħomor flimkien ma' tipografija żagħżugħa jindirizzaw lill-konsumaturi żgħażagħ. Jingħataw żewġ togħmiet. L-ippakkjar ibiddel drawwa ta' kuljum f'logħba.

The Recognition

About the Premju A' Design Award tal-Bronż

Mahjong Lucky Coffee Ippakkjar tal-Kafè huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Mahjong Lucky Coffee Ippakkjar tal-Kafè ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Mahjong Lucky Coffee Ippakkjar tal-Kafè jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.