Threegun Disinn tal-Ippakkjar by E2W Studio

Threegun Disinn tal-Ippakkjar by E2W Studio is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2025

Threegun Disinn tal-Ippakkjar

by E2W Studio

Client: E2W Studio

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner
Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Disinn tal-Ippakkjar

Mill-istabbiliment tiegħu, Threegun dejjem użat l-aħmar, kulur bl-għeruq profondi fit-tradizzjoni Ċiniża, bħala element ewlieni tal-identità viżwali tiegħu. Il-lewn aħmar huwa meqjus bħala wieħed mill-assi essenzjali li għandhom jinżammu fis-sistema viżwali tal-marka. L-użu sistematiku ta' sistemi ta' grilja fl-ippakkjar junifika l-layout. Fir-rigward tal-isfond tal-pakkett, id-disinjaturi integraw b'mod modern il-karattru Three fid-disinn tal-mottiv. Dan il-mottiv sar assi viżwali ewlieni għal Threegun, u kompla jkollu rwol sinifikanti fid-disinn viżwali sussegwenti tagħhom.

The Recognition

About the Premju A' Design Award tal-Bronż

Threegun Disinn tal-Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Threegun Disinn tal-Ippakkjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Threegun Disinn tal-Ippakkjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop