Id-disinn Marlenka Ippakkjar minn David Kantor huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2025

Marlenka Ippakkjar

minn David Kantor

Klijent: Marlenka International s.r.o.

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

18,288

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #170016

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Marlenka Ippakkjar

Ir-ridesign tal-ippakkjar ta' Marlenka jimfassal fuq disinn nadif u distintiv li jiżgura preżenza qawwija fuq l-ixkaffi u differenzjazzjoni ċara mal-firxa kollha tal-prodotti. Is-sistema tal-ippakkjar hija ddisinjata biex takkomoda varjetà ta' kejkijiet u dolċi bbażati fuq l-għasel, billi tuża approċċ strutturat biex tiddistingwi t-togħmiet, il-formati u d-daqsijiet. L-estetika viżwali premium tgħolli l-attraenza tal-prodott, filwaqt li materjali innovattivi u teknoloġiji tal-istampar avvanzati jiggarantixxu kwalità eċċezzjonali. Id-disinn irfinar mhux biss jgħolli l-esperjenza tal-konsumatur iżda wkoll isaħħaħ l-identità tal-marka ta' Marlenka u l-pożizzjonament tagħha fis-suq.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Marlenka Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Marlenka Ippakkjar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Marlenka Ippakkjar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensjonijiet u Ippakkjar: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tikketti: marlenka, redesign, packaging,
Teknoloġija tal-Produzzjoni: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Sfida tad-Disinn: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Riċerka: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Ispirazzjoni: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Tul tal-Proġett: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Fluss tal-Operazzjoni: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Membri tat-Tim: David Kantor
Radek Vysocký
Vojtěch Halamíček
Krediti tal-Immaġni: David Kantor
Petr Vaněk