Kaigua Funzjoni Primarja: Ippakkjar ta' Boroż tat-Té minn Chushan Design

Id-disinn Kaigua Funzjoni Primarja: Ippakkjar ta' Boroż tat-Té minn Chushan Design huwa rebbieħ stmat ħafna tal-prestiġjuż 2025 Premju A' Design Award tal-Bronż fil-Kategorija tal-Kompetizzjoni ta' Disinn tal-Ippakkjar.

BronżIppakkjar· 2025

Kaigua Funzjoni Primarja: Ippakkjar ta' Boroż tat-Té

minn Chushan Design

Klijent: Shenzhen Chushan Design Culture Group Co., Ltd.

Rebbieħ tal-Premju A' Design Award tal-Bronż fil-Kategorija ta' Ippakkjar

11,843

Rebbieħ ta' Premju Ivverifikat

Ivverifika l-Istatus tal-Premju għal #170073

Żur is-Sit Ara fuq A' Design Award Stqarrija għall-Istampa Badge tal-Premju

Kuluri

Id-Disinn

Dwar Kaigua Funzjoni Primarja: Ippakkjar ta' Boroż tat-Té

Test tal-Ktieb: Kaigua huwa disinn ta' ppakkjar għal boroż tat-té bil-widna mdendla. Il-kaxxa ta' barra hija kaxxa sempliċi bil-lock li tkejjel 115 bi 120 b'35 millimetru, iddisinjata biex tintuża b'id waħda u għall-ivvjaġġar. In-naħa ta' quddiem iġġib kulur spot roża u karattri Ċiniżi stampati bis-sħana. L-informazzjoni dwar it-togħma u l-prodott hija applikata b'stikers adeżivi, li jnaqqsu l-materjal stampat u l-iskart tal-ippakkjar. Ġewwa, boroż tal-fojl tal-aluminju ssiġillati ta' 100 bi 120 millimetru jżommu t-té frisk. Ħames simboli mill-I Ching jaqblu ma' ħames togħmiet tat-té, u interpretazzjoni hija stampata fuq wara ta' kull borża.

Ir-Rikonoxximent

Dwar il-Premju A' Design Award tal-Bronż

Kaigua Funzjoni Primarja: Ippakkjar ta' Boroż tat-Té huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Kaigua Funzjoni Primarja: Ippakkjar ta' Boroż tat-Té ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Kaigua Funzjoni Primarja: Ippakkjar ta' Boroż tat-Té jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Wara d-Disinn

Kit għall-Istampa

Krediti, membri tat-tim u dettalji tekniċi pprovduti mid-disinjatur.

Proprjetajiet Uniċi: "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
Dimensjonijiet u Ippakkjar: Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
Tikketti: Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
Teknoloġija tal-Produzzjoni: This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
Sfida tad-Disinn: The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
Riċerka: This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
Ispirazzjoni: "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
Tul tal-Proġett: The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
Fluss tal-Operazzjoni: After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
Membri tat-Tim: Yin Peng
Mai Jingjing
Wang Kaixin
Krediti tal-Immaġni: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.