Yanghe Naked Bottle Liquor Ippakkjar tal-Flixkun tal-Baijiu by Liandong Zhang and Xueqian Zhang

Yanghe Naked Bottle Liquor Ippakkjar tal-Flixkun tal-Baijiu by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.

DehebIppakkjar· 2025

Yanghe Naked Bottle Liquor Ippakkjar tal-Flixkun tal-Baijiu

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

Premju A' Design Award tad-Deheb Winner in Ippakkjar Category

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Verified Award Winner
Verify Award Status for #170767

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Naked Bottle Liquor Ippakkjar tal-Flixkun tal-Baijiu

Yanghe Naked Bottle Liquor huwa disinn ta' ppakkjar għall-baijiu, xarba spirituża distillata Ċiniża. Il-flixkun tal-ħġieġ tal-kristall jgħaqqad il-forma klassika tal-flixkun tal-għanbaqar ma' linji sempliċi u moderni. Struttura f'forma ta' qarn tal-mogħoż fuq il-flixkun tirreferi għad-disinn tradizzjonali tal-mogħoż tal-marka. It-tikketta f'forma ta' farfett inżammet u ġiet irfinuta, b'linji sempliċi u kombinazzjoni ta' kuluri moderata. It-ton blu-aħdar tal-flixkun jispikka fuq l-ixkafef tal-ħwienet. Id-disinn għandu l-għan li jagħti lix-xorb f'fliexken sempliċi valur perċepit ogħla u identità tal-marka ċara. Il-flixkun ikejjel 76 b'76 b'257 millimetru.

The Recognition

About the Premju A' Design Award tad-Deheb

Yanghe Naked Bottle Liquor Ippakkjar tal-Flixkun tal-Baijiu huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Yanghe Naked Bottle Liquor Ippakkjar tal-Flixkun tal-Baijiu ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Yanghe Naked Bottle Liquor Ippakkjar tal-Flixkun tal-Baijiu joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensions & Packaging: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tags: Yanghe, Naked Bottle Liquor, Classic, Elegant
Production Technology: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Challenge: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Research: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiration: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Project Duration: From November 2024 Nanjing, Jiangsu, China
Operation Flow: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Team Members: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Image Credits: Jiangsu Yanghe Distillery Co., Ltd