Moutai Dream Red Ippakkjar tal-Inbid by Heng Luo and Yi Huang

Moutai Dream Red Ippakkjar tal-Inbid by Heng Luo and Yi Huang is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Platinu in Disinn tal-Ippakkjar Competition Category.

PlatinuIppakkjar· 2025

Moutai Dream Red Ippakkjar tal-Inbid

by Heng Luo and Yi Huang

Client: Moutai Industrial Design Center

Premju A' Design Award tal-Platinu Winner in Ippakkjar Category

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Verified Award Winner
Verify Award Status for #170889

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Dream Red Ippakkjar tal-Inbid

Moutai Dream Red huwa disinn ta' ppakkjar maħluq għal prodott ta' xorb alkoħoliku Ċiniż. Il-pakkett ikejjel 137 b'137 b'360 millimetru u juża aħmar ċinabru ispirat mill-lakka tad-dinastija Han, flimkien mal-iswed għal dehra ta' kwalità għolja. Illustrazzjoni turi l-maskotta tad-ditta tgħolli tazza f'ċelebrazzjoni. L-istruttura tapplika teknika ta' tħaffir, stampar bis-sħana u stampar bl-ultravjola fuq karta speċjalizzata rinnovabbli. Madwar 95 fil-mija tal-pakkett huwa favur l-ambjent u bijodegradabbli. Id-disinn huwa maħsub għal rigali, kollezzjoni u użu f'banketti.

The Recognition

About the Premju A' Design Award tal-Platinu

Moutai Dream Red Ippakkjar tal-Inbid huwa rebbieħ tal-Premju A' Design Award tal-Platinu, rikonoxximent prestiġjuż ħafna mogħti lil disinji tassew eċċezzjonali, eleganti u manjifiċi. Ir-rebbieħa tal-Platinu huma mirakli tal-ħolqien, xhieda tal-limiti tal-kreattività intellettwali, u juru l-professjonalità u l-ġenju bla paragun tad-disinjaturi tagħhom. Huwa mistenni li dawn id-disinji jkunu l-aktar xogħlijiet magħrufa li jiddefinixxu l-estetika ta' epoka, jikkontribwixxu għall-benessri tas-soċjetà u jwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Moutai Dream Red Ippakkjar tal-Inbid juri livell ta' eċċellenza trasċendenti u jagħmel id-dinja post aħjar bil-karatteristiċi siewja tiegħu. Moutai Dream Red Ippakkjar tal-Inbid huwa xogħol li rebaħ il-Premju A' Design Award tal-Platinu li jqajjem ix-xewqat, jispira, ifarraħ u joħloq ferħ kbir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Dimensions & Packaging: 137x137x360mm
Tags: Moutai, Wine, Chinese Red, Dream, Romance
Production Technology: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Design Challenge: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Research: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiration: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Project Duration: Renhuai city, 5 March 2024-19 April 2024
Operation Flow: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Team Members: Heng Luo
Yi Huang
Image Credits: Moutai Industrial Design Center