Eternal Moon Funzjoni Primarja: Ippakkjar tal-Mooncake by Sha Feng and Jiayi Lu

Eternal Moon Funzjoni Primarja: Ippakkjar tal-Mooncake by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2025

Eternal Moon Funzjoni Primarja: Ippakkjar tal-Mooncake

by Sha Feng and Jiayi Lu

Client: Eternal Moon

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Funzjoni Primarja: Ippakkjar tal-Mooncake

Test tal-Ktieb: Eternal Moon hija kaxxa rigal iddisinjata għall-mooncakes. L-ippakkjar jippreżenta t-tema tan-Nofs Awtunnu minn perspettiva wiesgħa, billi jitwarrbu l-leġġendi tradizzjonali u ssir enfasi fuq l-eternità tal-qamar u d-destin komuni tal-bnedmin. Ix-xogħol artistiku juri l-qamar f'tmien ambjenti differenti: nar, fjuri, ġebel, sħab, il-baħar, ir-riħ, il-muntanji u l-foresta. Intużaw stampar b'kulur speċifiku (spot color) u stampar bis-sħana (hot stamping). Il-kaxxa ta' barra tkejjel 335 bi 75 bi 195 millimetru u fiha kaxex iżgħar tal-mooncake ta' 70 bi 70 bi 35 millimetru.

The Recognition

About the Premju A' Design Award tal-Bronż

Eternal Moon Funzjoni Primarja: Ippakkjar tal-Mooncake huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Eternal Moon Funzjoni Primarja: Ippakkjar tal-Mooncake ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Eternal Moon Funzjoni Primarja: Ippakkjar tal-Mooncake jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.