Zhen Yuan Zeng Imballaġġ tal-Baijiu by Wen Liu

Zhen Yuan Zeng Imballaġġ tal-Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2026

Zhen Yuan Zeng Imballaġġ tal-Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Zhen Yuan Zeng Imballaġġ tal-Baijiu

Zhen Yuan Zeng huwa disinn ta' imballaġġ għal baijiu invekkjat, spirtu tradizzjonali Ċiniż. Il-flixkun huwa magħmul miċ-ċeramika u ffurmat bħala verżjoni moderna tal-ġarra tradizzjonali tal-likur. Faċċati ġeometriċi preċiżi jirfinaw il-forma klassika u jnaqqsu l-piż viżiv tagħha. L-għatu mmewweġ jirreferi għall-invekkjament bil-mod tal-likur ġewwa l-ġarra. Il-flixkun huwa mgeżwer f'karta tas-sulfat, li trattab il-kontorn u taħbi parzjalment il-forma. Il-karta titqaxxar mill-konsumatur, u b'hekk il-flixkun jiġi żvelat pass pass. L-imballaġġ ikejjel 85 b'85 b'165 millimetru.

The Recognition

About the Premju A' Design Award tal-Fidda

Zhen Yuan Zeng Imballaġġ tal-Baijiu huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Zhen Yuan Zeng Imballaġġ tal-Baijiu ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Zhen Yuan Zeng Imballaġġ tal-Baijiu huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin