Chateau Loulan Ippakkjar ta' Flixkun tal-Inbid by Wen Liu

Chateau Loulan Ippakkjar ta' Flixkun tal-Inbid by Wen Liu is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2026

Chateau Loulan Ippakkjar ta' Flixkun tal-Inbid

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

5,307
Verified Award Winner
Verify Award Status for #173417

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chateau Loulan Ippakkjar ta' Flixkun tal-Inbid

Chateau Loulan huwa disinn ta' ppakkjar għal inbid abjad semi-ħelu b'kontenut baxx ta' alkoħol prodott fiċ-Ċina. It-tikketta hija magħmula mill-metall b'kulur parzjali u finitura mmattata, u turi l-figura leġġendarja magħrufa bħala s-Sbejħa ta' Loulan. Xogħol imtaqqab ispirat mit-teknika tal-abjad itir tal-kaligrafija Ċiniża jifforma tieqa semi-trasparenti li tikxef il-kulur tal-inbid ta' ġewwa. Il-linji kaligrafiċi fil-bażi tal-flixkun ifakkru l-pajsaġġ tad-deżert tal-fabbrika tal-inbid. Il-flixkun ikejjel 76 b'76 b'300 millimetru.

The Recognition

About the Premju A' Design Award tal-Ħadid

Chateau Loulan Ippakkjar ta' Flixkun tal-Inbid huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Chateau Loulan Ippakkjar ta' Flixkun tal-Inbid ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Chateau Loulan Ippakkjar ta' Flixkun tal-Inbid huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu