A Moment of Joy Imballaġġ tal-Likur by Weijun Xu

A Moment of Joy Imballaġġ tal-Likur by Weijun Xu is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2026

A Moment of Joy Imballaġġ tal-Likur

by Weijun Xu

Client: Weijun Xu

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About A Moment of Joy Imballaġġ tal-Likur

A Moment of Joy huwa disinn ta' imballaġġ tal-likur ispirat mill-fjura tal-għanbaqar, simbolu ta' reżiljenza u sottiljezza. Il-flixkun huwa magħmul minn ħġieġ trasparenti, iffurmat permezz ta' proċess ta' ffurmar f'biċċa waħda b'temperatura għolja li joħloq uċuħ kurvati lixxi u kontinwi. It-tapp huwa magħmul mill-istess materjal u jieħu forma ta' fjura tal-għanbaqar li testendi l-forma tal-flixkun. Il-korp trasparenti jikxef il-likwidu ta' ġewwa u jirrifranġi d-dawl u d-dell. Il-kaxxa ta' barra tuża karta ekoloġika b'imbozzar sottili. Il-forma minimalista tgħaqqad l-immaġini tal-Lvant mad-disinn modern.

The Recognition

About the Premju A' Design Award tal-Bronż

A Moment of Joy Imballaġġ tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li A Moment of Joy Imballaġġ tal-Likur ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. A Moment of Joy Imballaġġ tal-Likur jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Dimensions & Packaging: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Tags: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Production Technology: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Design Challenge: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Research: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Inspiration: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Project Duration: The project finished in December 2024 in Guiyang.
Operation Flow: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Team Members: Weijun Xu
Image Credits: Weijun Xu