Wakayama Umeshu Series Funzjoni Primarja: Inbid tal-Għanbaqar by Fumiko Okazeri

Wakayama Umeshu Series Funzjoni Primarja: Inbid tal-Għanbaqar by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2026

Wakayama Umeshu Series Funzjoni Primarja: Inbid tal-Għanbaqar

by Fumiko Okazeri

Client: fodesign Inc.

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #176284

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wakayama Umeshu Series Funzjoni Primarja: Inbid tal-Għanbaqar

Test tal-Ktieb: Minn Wakayama, il-Ġappun, joħroġ inbid tal-għanbaqar aromatiku u ġelu tal-inbid tal-għanbaqar friżk. Imnebbaħ mill-kunċett ta' skambju kulturali u laqgħat li għandhom l-għeruq tagħhom fit-tradizzjoni Ċiniża, id-disinn jesprimi sensittività distintament Ġappuniża permezz ta' tessuti rotob u illustrazzjonijiet delikati. Meta ż-żewġ fliexken jitqiegħdu ħdejn xulxin, joħolqu xena ta' raġel u mara jiltaqgħu—maqbuda fid-disinn tal-imballaġġ. Bħala rigal mill-Ġappun, imbierek b'muntanji maestużi, il-baħar, ir-riħ tal-oċean, u d-dawl tax-xemx brillanti, jakkumpanja laqgħat ferrieħa fiċ-Ċina mbiegħda.

The Recognition

About the Premju A' Design Award tal-Bronż

Wakayama Umeshu Series Funzjoni Primarja: Inbid tal-Għanbaqar huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Wakayama Umeshu Series Funzjoni Primarja: Inbid tal-Għanbaqar ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Wakayama Umeshu Series Funzjoni Primarja: Inbid tal-Għanbaqar jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Dimensions & Packaging: Width 60 mm x Depth 60 mm x Height 295 mm
Tags: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Production Technology: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Design Challenge: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Research: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspiration: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Project Duration: It was exported and sold in Hangzhou, China in November 2022.
Operation Flow: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Image Credits: Illustrator Yuri Mizutani