Dukang Mellow Imballaġġ tal-Likur by Wei Li

Dukang Mellow Imballaġġ tal-Likur by Wei Li is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2026

Dukang Mellow Imballaġġ tal-Likur

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Mellow Imballaġġ tal-Likur

Dukang Mellow huwa disinn ta' flixkun u imballaġġ għall-baijiu, likur distillat Ċiniż. Id-disinn huwa mmirat lejn nies li jixorbu waħedhom, u jfittex li joffri kumdità emozzjonali kif ukoll rinfresk. Il-korp tal-flixkun huwa rqiq u aerodinamiku, li jissuġġerixxi t-triq ta' pjaneta li ddur. Il-bażi maqluba, tonda u bil-piż, iżżid l-istabbiltà u tnaqqas ir-riskju li jinqaleb, u hija akkumpanjata b'tapp tal-metall. Il-flixkun huwa magħmul b'sehem għoli ta' ħġieġ riċiklat, u l-ħġieġ jista' jiġi riċiklat mill-ġdid mingħajr limitu. L-imballaġġ ta' barra juża karta ċċertifikata mill-foresti.

The Recognition

About the Premju A' Design Award tal-Bronż

Dukang Mellow Imballaġġ tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Dukang Mellow Imballaġġ tal-Likur ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Dukang Mellow Imballaġġ tal-Likur jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
Dimensions & Packaging: Width 96mm x Depth 96.17mm x Height 115.95mm
Tags: Self pleasing, Spinning planet, Emotional comfort
Production Technology: Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
Design Challenge: Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
Research: This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
Inspiration: Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
Project Duration: 2025-07-01
Operation Flow: The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
Team Members: Liu Xinhui , Dong Jinghong , Li Wei