Narangam and Cardamom Funzjoni Primarja: Likur tal-Wirt by Dheeraj Bangur

Narangam and Cardamom Funzjoni Primarja: Likur tal-Wirt by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2026

Narangam and Cardamom Funzjoni Primarja: Likur tal-Wirt

by Dheeraj Bangur

Client: Brandsthan

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Narangam and Cardamom Funzjoni Primarja: Likur tal-Wirt

Test tal-Ktieb: Id-disinn tal-imballaġġ jippreżenta żewġ varjanti ta' likur permezz ta' arkitettura viżiva koeżiva msejsa fuq dettalji ispirati mill-wirt u ċarezza kontemporanja. Sistemi ta' kuluri distinti oranġjo u aħdar jappoġġaw ir-rikonoxximent immedjat tal-varjanti, filwaqt li t-tipografija strutturata u l-bordijiet ornamentali jsaħħu l-ġerarkija. Illustrazzjoni ta' distillerija vintage flimkien ma' elementi botaniċi tikkomunika l-oriġini u l-identità tal-ingredjenti. Kompożizzjoni bilanċjata, spazjar ikkontrollat, u ħjut sottili ta' emboss itejbu l-perċezzjoni premium, u joħolqu familja ta' prodotti unifikata b'viżibbiltà b'saħħitha fuq l-ixkaffa u attrazzjoni bla żmien.

The Recognition

About the Premju A' Design Award tal-Bronż

Narangam and Cardamom Funzjoni Primarja: Likur tal-Wirt huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Narangam and Cardamom Funzjoni Primarja: Likur tal-Wirt ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Narangam and Cardamom Funzjoni Primarja: Likur tal-Wirt jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Maharani Mahansar Narangam and Cardamom reinterpret royal Indian heritage through a contemporary luxury lens. Inspired by Rajasthani citrus orchards and aromatic spice traditions, the designs integrate vibrant orange and deep green palettes with gold foiling and tactile embossing. Palace-inspired motifs and structured layouts balance cultural storytelling with modern shelf impact, creating a distinctive and globally positioned premium craft liqueur identity.
Dimensions & Packaging: The bottle label dimensions are Width 105 mm x Depth 2 mm x Height 120 mm. And the box label dimensions are Width 149 mm x Depth 70 mm x Height 245 mm. The product is housed in a premium 750 ml custom-molded glass bottle with a high-clarity flint finish and balanced shoulder geometry. The label is die-cut in a shield profile and printed on textured premium stock with hot foil stamping, embossing, and spot UV. The rigid box is crafted from high-GSM paperboard with matte lamination, gold foiling, and precision die-cutting for structural integrity and luxury presentation.
Tags: Maharani Mahansar, Cardamom, Narangam, Heritage Liqueur, Rajasthan, Royal, Vintage, Mahansar, Rajao ki Daroo
Production Technology: The label was developed using a precision vector-based design system to ensure scalability and print clarity. High-resolution engraving illustrations were digitally rendered to replicate vintage etching aesthetics. The shield contour was die-cut for structural distinction. Production utilizes premium textured label stock with hot foil stamping, micro-embossing, and spot UV detailing. Offset printing with controlled color calibration ensures depth in orange and green tones while maintaining gold foil brilliance.
Design Challenge: The primary challenge was balancing deep-rooted royal heritage with a contemporary premium spirit identity without appearing outdated or ornamental. Historically rich motifs had to be refined for modern minimalism. Regulatory label compliance, alcohol laws, and print production limitations required precise hierarchy and spatial control. Technically, achieving engraving depth with foil and embossing while maintaining clarity on textured stock demanded extensive prototyping and color calibration.
Research: Qualitative and comparative design research was conducted to position heritage Indian liqueurs within the premium global spirits segment. The objective was to translate royal legacy into contemporary luxury packaging. Methodology included market benchmarking, shelf analysis, and cultural motif studies. Data was gathered through retail audits, consumer feedback, and material sampling. Participants included spirit consumers and distributors. Results revealed demand for strong heritage cues with modern clarity. Insights led to a shield structure, bold flavor coding, and tactile finishes, enhancing brand differentiation, shelf visibility, and premium perception in real market conditions.
Inspiration: The design is inspired by the historic distillery architecture of Maharani Mahansar and the natural richness of Indian cardamom and orange orchards. The shield silhouette reflects royal insignia and protection of heritage, while vintage engraving-style illustrations reference traditional craftsmanship. Bold flavor-led typography, combined with regal gold borders and intricate detailing, expresses authenticity, legacy, and the premium character of a triple-distilled heritage liqueur.
Project Duration: The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Operation Flow: The rigid box opens with a smooth top-lid mechanism, creating a ceremonial unboxing moment. The bottle is securely positioned within a precision die-cut insert for stability and protection. The embossed shield label enhances tactile engagement, while the structured visual hierarchy ensures clear readability of brand, variant, and technical details, delivering a refined and intuitive consumption experience.