Mountain River and Sage Ippakkjar ta' Sett Rigal tal-Baijiu by Yao Wu

Fidda Ippakkjar · 2026

Mountain River and Sage Ippakkjar ta' Sett Rigal tal-Baijiu

by Yao Wu

Premju A' Design Award tal-Fidda 2026 in Ippakkjar
CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
Estimated Number of Design Views: 16,320
Verification code 8C2312295C · Verify this award

View at A' Design Award Press Release

Colors

About Mountain River and Sage Ippakkjar ta' Sett Rigal tal-Baijiu

Mountain River and Sage huwa disinn ta' ppakkjar għal sett rigal tal-baijiu, spirtu distillat Ċiniż. Il-kisja ta' barra hija magħmula minn karta artistika bajda matt b'disinn minimalista stampat b'fojl tal-bronż. Ġewwa, kaxxa fi stil ta' codex magħmula minn injam manifatturat b'fuljetta tal-ballut tinfetaħ bħal ktieb. L-għatu ta' ġewwa jinfetaħ f'illustrazzjoni panoramika tal-Muntanja Tai u tax-Xmara s-Safra, stampata fuq karta b'nisġa, li tinkwadra tliet fliexken u ċertifikat. Id-disinn jispira ruħu mill-ġeografija kulturali tal-Provinċja ta' Shandong. Approċċ minimalista u modern jissostitwixxi l-istil retro komuni fl-ippakkjar tax-xorb alkoħoliku.

About the Premju A' Design Award tal-Fidda

Mountain River and Sage Ippakkjar ta' Sett Rigal tal-Baijiu huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Mountain River and Sage Ippakkjar ta' Sett Rigal tal-Baijiu ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Mountain River and Sage Ippakkjar ta' Sett Rigal tal-Baijiu huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Press Kit

Unique Properties: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensions & Packaging: Length 300mm x Width 240mm x Height 190mm
Tags: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Production Technology: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Design Challenge: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Research: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiration: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Project Duration: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operation Flow: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
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