Alita Disinn tal-Fliexkun u t-Tikketti by Studija Creata

Alita Disinn tal-Fliexkun u t-Tikketti by Studija Creata is a highly esteemed winner of the very prestigious 2017 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2017

Alita Disinn tal-Fliexkun u t-Tikketti

by Studija Creata

Client: Mv Group

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Alita Disinn tal-Fliexkun u t-Tikketti

L-għan prinċipali tar-ridisinn huwa li jżid l-għarfien ġenerali tal-marka u jevidenzja l-karatteristiċi distintivi bħall-metodi ta' produzzjoni klassiċi, il-materja prima u l-kwalità. Ir-rebranding sħiħ ta' ALITA jinkludi fliexkun ġdid, logo mġedded, monografija, kapsula u disinn tat-tikketti. Il-prodotti issa għandhom aktar elementi speċifiċi għall-kategorija tal-inbid imċaqalaq u x-xampanja bl-introduzzjoni ta' tons klassiku ħafif u xi solidità iżda filwaqt li jżommu b'mod ġenerali sensazzjoni pjuttost moderna u ħafifa.

The Recognition

About the Premju A' Design Award tal-Fidda

Alita Disinn tal-Fliexkun u t-Tikketti huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Alita Disinn tal-Fliexkun u t-Tikketti ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Alita Disinn tal-Fliexkun u t-Tikketti huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas