Appetisi Funzjoni Primarja: Ippakkjar tal-Ġobon by Fanny De Bray

Appetisi Funzjoni Primarja: Ippakkjar tal-Ġobon by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2020

Appetisi Funzjoni Primarja: Ippakkjar tal-Ġobon

by Fanny De Bray

Client: APPETISI by Granarolo

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Colors

The Design

About Appetisi Funzjoni Primarja: Ippakkjar tal-Ġobon

Test tal-Ktieb: Appetisi huwa disinn ta' ppakkjar għal firxa ta' ġobon lest imqatta'. Il-firxa tinkludi kubi tal-ġobon, ġobon imħakk u biċċiet ta' mozzarella. Kull pakkett huwa magħmul mill-plastik u għandu twieqi trasparenti, sabiex il-ġobon ta' ġewwa jkun jista' jidher direttament. Illustrazzjonijiet stampati jagħtu karattru lil kull prodott u juru b'mod ċar kif jintuża kull ġobon. L-isem Appetisi jgħaqqad tliet ideat: aptit, ikla żgħira u użu prattiku. Id-disinn jippreżenta l-ġobon bħala waqfa rapida u faċli, u l-pakketti jinbiegħu fis-supermarkets Ewropej.

The Recognition

About the Premju A' Design Award tal-Bronż

Appetisi Funzjoni Primarja: Ippakkjar tal-Ġobon huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Appetisi Funzjoni Primarja: Ippakkjar tal-Ġobon ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Appetisi Funzjoni Primarja: Ippakkjar tal-Ġobon jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray