Huge Love Kaxxa Tal-Ippakkjar by Yufeng Li and Xuan Zhang

Huge Love Kaxxa Tal-Ippakkjar by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2020

Huge Love Kaxxa Tal-Ippakkjar

by Yufeng Li and Xuan Zhang

Client: Huge Love

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huge Love Kaxxa Tal-Ippakkjar

Id-disinn tal-ippakkjar għandu jikkonforma mal-istil estetiku taż-żgħażagħ. Xi jimpurtahom iż-żgħażagħ? Huma jsegwu stil ta 'ħajja divertenti u jħobbu l-estetika sempliċi. Fl-istess ħin issegwi l-individwalità u ażżarda li tipprova taċċetta affarijiet ġodda. Għalhekk, id-disinn ikisser l-istil oriġinali tal-ippakkjar tal-industrija tas-srievet sanitarji, li huwa aktar konċiż u interessanti.

The Recognition

About the Premju A' Design Award tal-Ħadid

Huge Love Kaxxa Tal-Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Huge Love Kaxxa Tal-Ippakkjar ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Huge Love Kaxxa Tal-Ippakkjar huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Dimensions & Packaging: Width 75mm x Depth 32mm x Height 80mm
Tags: Love, Packaging, Fashion, Daily use, Life
Production Technology: Requires special printing paper and process support, using the right die.
Design Challenge: A large number of market research and data analysis. Printing technology is combined with production cost control.
Research: Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiration: During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Project Duration: The project started in Shenzhen in November 2018 and completed in March 2019.
Operation Flow: This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Team Members: Li Yufeng
Zhang Xuan