The Soul of Maotai Flavour Wu Ippakkjar ta' Flixkun tal-Liker by Li Zuo is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.
FiddaIppakkjar· 2020
The Soul of Maotai Flavour Wu Ippakkjar ta' Flixkun tal-Liker
by Li Zuo
Client: Wendao WD Creativity
Premju A' Design Award tal-Fidda Winner in Ippakkjar Category
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- Verified Award Winner
- Verify Award Status for #86639
The Design
About The Soul of Maotai Flavour Wu Ippakkjar ta' Flixkun tal-Liker
Wu huwa disinn ta' ppakkjar għal liker bit-togħma Maotai ta' kwalità għolja. Il-flixkun huwa ffurmat bħal qatra ta' likwidu, li jesprimi l-idea li l-liker ta' ġewwa huwa essenza raffinata. Il-wiċċ tal-ħġieġ huwa lustrat u l-logo huwa mżejjen bid-deheb. Il-kaxxa ta' barra hija magħmula minn injam naturali minqux b'disinn ta' xejriet tal-ilma, li jirrifletti l-forma tal-flixkun u jista' jiġi rriċiklat. Fil-produzzjoni ntuża forma tal-ħġieġ minquxa mill-injam. Is-sett komplut ikejjel 260 mm wisa', 140 mm fond u 300 mm għoli. Id-disinn jgħin lix-xerrejja jifhmu l-karattru tal-liker.
The Recognition
About the Premju A' Design Award tal-Fidda
The Soul of Maotai Flavour Wu Ippakkjar ta' Flixkun tal-Liker huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li The Soul of Maotai Flavour Wu Ippakkjar ta' Flixkun tal-Liker ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. The Soul of Maotai Flavour Wu Ippakkjar ta' Flixkun tal-Liker huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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