Diaoyutai Diżinn tal-Ippakkjar tax-Xorb Alkoħoliku by Jiabo Lu and Kun Luo

Diaoyutai Diżinn tal-Ippakkjar tax-Xorb Alkoħoliku by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2020

Diaoyutai Diżinn tal-Ippakkjar tax-Xorb Alkoħoliku

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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The Design

About Diaoyutai Diżinn tal-Ippakkjar tax-Xorb Alkoħoliku

Diaoyutai huwa diżinn ta' ippakkjar maħluq għal xorb alkoħoliku Ċiniż ta' livell għoli. Il-mudell tad-dragun, li kien jirrappreżenta l-ogħla immaġini imperjali fiċ-Ċina antika, jintuża bħala l-element dekorattiv ewlieni. L-għatu tal-flixkun huwa mżejjen b'dettalji rikki, u l-forma kwadra tiegħu tfakkar fis-siġill tal-ġada li kien jissimbolizza l-poter imperjali. Il-flixkun innifsu jibqa' sempliċi ħafna. Il-kuntrast bejn l-ornament rikk u l-uċuħ sempliċi joħloq immaġini viżiva solenni b'karattru Ċiniż distint. Il-kaxxa ta' barra hija magħmula minn karta li tista' tiġi rriċiklata, u l-flixkun huwa magħmul minn ċeramika Ċiniża tradizzjonali.

The Recognition

About the Premju A' Design Award tal-Fidda

Diaoyutai Diżinn tal-Ippakkjar tax-Xorb Alkoħoliku huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Diaoyutai Diżinn tal-Ippakkjar tax-Xorb Alkoħoliku ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Diaoyutai Diżinn tal-Ippakkjar tax-Xorb Alkoħoliku huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017