Iridescent Imballaġġ Tat-Te by Chieh Yu Chiang

Iridescent Imballaġġ Tat-Te by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2020

Iridescent Imballaġġ Tat-Te

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Imballaġġ Tat-Te

Dan il-proġett li jgħaqqad l-arti tal-Lvant u tal-Punent, l-istil ta 'ħajja u l-kultura fl-istess stampa, uża pinzell tal-linka b'kuluri strambi u materjali differenti u metodi ta' stampar. Is-saħħa tal-pinzell tal-pinzell u l-kulur tal-linka jirrappreżentaw it-togħma tat-te Tajwaniż, il-kuluri strambi u l-film li jiddi l-għajn jirrappreżentaw il-punti ewlenin. Dellijiet u dwal, il-virtuality u huwa l-kunċett ewlieni ta 'dan id-disinn. Biex tinkiser l-isterjotip ta 'kultura tat-te, dan il-pakkett jitħajjar juża perspettiva ġdida fjamanta u disinji biex jintroduċiha għal ġenerazzjonijiet differenti u għad-dinja.

The Recognition

About the Premju A' Design Award tal-Bronż

Iridescent Imballaġġ Tat-Te huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Iridescent Imballaġġ Tat-Te ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Iridescent Imballaġġ Tat-Te jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao