Yedao Lugui Baijiu Ippakkjar tax-Xorb by Wen Liu and Xianwen Wu

Yedao Lugui Baijiu Ippakkjar tax-Xorb by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2020

Yedao Lugui Baijiu Ippakkjar tax-Xorb

by Wen Liu and Xianwen Wu

Client: Hainan Yedao Liquor Developemt Co., Ltd

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #88698

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yedao Lugui Baijiu Ippakkjar tax-Xorb

Yedao Lugui Baijiu huwa disinn ta' ppakkjar għal ditta ta' xorb alkoħoliku mill-Provinċja ta' Hainan fin-nofsinhar taċ-Ċina. Tmien postijiet magħrufa u pittoreski ta' Hainan huma ppreżentati bħala illustrazzjonijiet fuq quddiem tal-flixkun tal-ħġieġ. It-tikketta tal-għonq hija distinta b'kulur differenti. Il-kaxxa ta' barra hija magħmula mill-akriliku u l-karta, biex il-flixkun illustrat ġewwa jkun jista' jidher b'mod ċar. Timbrar bid-deheb u stampar bil-ħarir huma applikati fuq il-kaxxa, u l-flixkun huwa lest b'sengħa ta' fjuri mixwija. L-iskema ta' kulur blu sempliċi tirrifletti l-kultura lokali u t-turiżmu ta' Hainan.

The Recognition

About the Premju A' Design Award tal-Fidda

Yedao Lugui Baijiu Ippakkjar tax-Xorb huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Yedao Lugui Baijiu Ippakkjar tax-Xorb ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Yedao Lugui Baijiu Ippakkjar tax-Xorb huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimensions & Packaging: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Tags: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Production Technology: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Design Challenge: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Research: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiration: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Team Members: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.