Mi Sports Bluetooth Headset Mini Funzjoni Primarja: Ippakkjar ta' Sunfietti by Xiaomi

Mi Sports Bluetooth Headset Mini Funzjoni Primarja: Ippakkjar ta' Sunfietti by Xiaomi is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.

ĦadidIppakkjar· 2020

Mi Sports Bluetooth Headset Mini Funzjoni Primarja: Ippakkjar ta' Sunfietti

by Xiaomi

Client: Xiaomi

Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #89167

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Sports Bluetooth Headset Mini Funzjoni Primarja: Ippakkjar ta' Sunfietti

Test tal-Ktieb: Mi Sports Bluetooth Headset Mini huwa ppakkjar maħluq għal sunfietti Bluetooth sportivi. In-naħa ta' quddiem tal-pakkett turi biss il-biċċiet tal-widnejn u l-kontrollur, filwaqt li l-kejbil jibqa' moħbi. Vaskett tal-PET ġewwa jżomm is-sunfietti fil-post, u għata tal-karta tifforma l-qoxra ta' barra. Meta jidhru mill-bogħod, iż-żewġ biċċiet tal-widnejn jinqraw bħala għajnejn u l-kontrollur jinqara bħala ħalq. Kuluri miżjuda u dettalji stampati jibdlu kull pakkett f'wiċċ emoji b'espressjoni differenti. Id-disinn għandu l-għan li jattira xerrejja żgħażagħ b'kost ta' produzzjoni baxx.

The Recognition

About the Premju A' Design Award tal-Ħadid

Mi Sports Bluetooth Headset Mini Funzjoni Primarja: Ippakkjar ta' Sunfietti huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Mi Sports Bluetooth Headset Mini Funzjoni Primarja: Ippakkjar ta' Sunfietti ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Mi Sports Bluetooth Headset Mini Funzjoni Primarja: Ippakkjar ta' Sunfietti huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Dimensions & Packaging: dimension height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, emoji, packaging, colorful
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge