Beautiful Life Funzjoni Primarja: Ippakkjar ta' Boll tan-Naftalina by Pica Packaging Design Lab is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.
BronżIppakkjar· 2020
Beautiful Life Funzjoni Primarja: Ippakkjar ta' Boll tan-Naftalina
Client: Beijing Lvsan Chemistry Co.Ltd.
Premju A' Design Award tal-Bronż Winner in Ippakkjar Category
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- Verified Award Winner
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The Design
About Beautiful Life Funzjoni Primarja: Ippakkjar ta' Boll tan-Naftalina
Test tal-Ktieb: Beautiful Life huwa disinn ta' ppakkjar għal boll tan-naftalina mibjugħ fiċ-Ċina. L-ippakkjar tal-boll tan-naftalina huwa rregolat b'mod strett, għalhekk ħafna prodotti fis-suq jidhru simili. Beautiful Life juża logo kalligrafiku, fjuri tal-ħawħ u figura miġbuda minn pittura Ċiniża antika. It-tieqa tal-ftuħ għandha l-forma ta' friefet il-lejl, simbolu tradizzjonali ta' barka. Il-landa hija stampata b'tmien kuluri, u l-kaxxa tal-karta hija minquxa u miksija bid-deheb. Il-landa tissiġilla r-riħa u tista' tinżamm u tintuża mill-ġdid. Għatu intern moħbi jagħmel il-kontenitur diffiċli biex jinfetaħ mit-tfal.
The Recognition
About the Premju A' Design Award tal-Bronż
Beautiful Life Funzjoni Primarja: Ippakkjar ta' Boll tan-Naftalina huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Beautiful Life Funzjoni Primarja: Ippakkjar ta' Boll tan-Naftalina ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Beautiful Life Funzjoni Primarja: Ippakkjar ta' Boll tan-Naftalina jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
- Dimensions & Packaging
- Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height - Tags
- Packaging, China, Culture, Daily chemicals, Household, Mothball
- Production Technology
- 8-color tinplate printing
Carving on paper
Gilding over paper - Design Challenge
- The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
- Research
- The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
- Inspiration
- Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
- Project Duration
- The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
- Operation Flow
- The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
- Team Members
- Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu - Image Credits
- Shuwei Qi and Rijiang Wang, 2019.
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