Love&wash Funzjoni Primarja: Ippakkjar by Alexander Cherkasov

Love&wash Funzjoni Primarja: Ippakkjar by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2020

Love&wash Funzjoni Primarja: Ippakkjar

by Alexander Cherkasov

Client: Love&wash

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner
Verify Award Status for #92436

View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Funzjoni Primarja: Ippakkjar

Love&wash huwa disinn ta' ppakkjar għal firxa ta' prodotti tal-ħasil, inklużi trab tal-ħasil, ġell tal-ħasil, kapsuli u tneħħija tat-tbajja'. Il-kunċett jesprimi l-kura permezz ta' metafora sempliċi ta' ħwejjeġ li jgħannqu lil xulxin. Fuq it-tikketta tat-trab għad-drappijiet ikkuluriti, flokk oranġjo u qmis tad-denim jgħannqu lil xulxin. L-ittri tal-logo huma mgħaffġa flimkien biex jirrepetu l-istess idea. Il-kuluri tal-isfond jisseparaw il-prodotti, filwaqt li t-tipografija blu tissuġġerixxi friskezza u purità. L-ippakkjar huwa magħmul minn kartun u plastik, u huma ppjanati materjali bijodegradabbli.

The Recognition

About the Premju A' Design Award tal-Fidda

Love&wash Funzjoni Primarja: Ippakkjar huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Love&wash Funzjoni Primarja: Ippakkjar ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Love&wash Funzjoni Primarja: Ippakkjar huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin