Fruit Bites Ippakkjar Bil-Frott Niexef by Nour Shourbagy

Fruit Bites Ippakkjar Bil-Frott Niexef by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Bronż in Disinn tal-Ippakkjar Competition Category.

BronżIppakkjar· 2020

Fruit Bites Ippakkjar Bil-Frott Niexef

by Nour Shourbagy

Client: Fruit Bites

Premju A' Design Award tal-Bronż Winner in Ippakkjar Category

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Verified Award Winner

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Colors

The Design

About Fruit Bites Ippakkjar Bil-Frott Niexef

X'hemm aħjar minn ikla ħafifa bla ħtija għat-tfal tiegħek? Id-disinji tal-ippakkjar tal-Bites tal-Frott huma mfassla biex jinkoraġġixxu lit-tfal jibdlu d-drawwiet snacking tagħhom u jagħżlu li jieklu frott niexef naturali minflok snack junk. L-għan huwa li tagħti s-setgħa lil kull ġenitur li jibdel ix-xejra snacking tat-tifel / tifla tiegħu. L-isfida hija li tiddisinja karattri li jirriflettu benefiċċji tal-frott li t-tfal jistgħu jifhmu u jirrelataw faċilment bħala xi ħaġa friska u b'saħħitha. Mango għandu rwol ewlieni fis-saħħa tal-ġilda. Il-banana tgħinek iżżomm viżjoni normali. Apple hija tajba għall-memorja u l-konċentrazzjoni tiegħek.

The Recognition

About the Premju A' Design Award tal-Bronż

Fruit Bites Ippakkjar Bil-Frott Niexef huwa rebbieħ tal-Premju A' Design Award tal-Bronż, rikonoxximent prestiġjuż ħafna mogħti lil disinji eċċellenti ddistingwuti mill-kreattività, l-ingenwità u l-għaqal. Ir-rebbieħa tal-Bronż huma xogħlijiet bi ħila biżżejjed u kreattivi b'mod impressjonanti li jawtentikaw l-esperjenza vasta, l-immaġinazzjoni u l-ħila ta' riżorsi tad-disinjaturi tagħhom. Huwa mistenni li Fruit Bites Ippakkjar Bil-Frott Niexef ikun oġġett imqabbar ħafna, mammirat u maħbub, notevolment professjonali u innovattiv. Dan id-disinn rebbieħ tal-Bronż jinkorporaw l-aħjar prattiki fl-arti, ix-xjenza, id-disinn u t-teknoloġija u huwa eċċellenti fl-attenzjoni għad-dettalji. Fruit Bites Ippakkjar Bil-Frott Niexef jissodisfa l-ħtiġijiet b'mod eċċellenti, imiss ix-xewqat, jinċanta s-sentimenti u jattira l-kurżità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.