Psiloreitis Funzjoni Primarja: Ippakkjar ta' Xarba bil-Gass by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Premju A' Design Award tal-Ħadid in Disinn tal-Ippakkjar Competition Category.
ĦadidIppakkjar· 2021
Psiloreitis Funzjoni Primarja: Ippakkjar ta' Xarba bil-Gass
Client: Psiloreitis
Premju A' Design Award tal-Ħadid Winner in Ippakkjar Category
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The Design
About Psiloreitis Funzjoni Primarja: Ippakkjar ta' Xarba bil-Gass
Test tal-Ktieb: Psiloreitis huwa disinn ta' ppakkjar b'edizzjoni limitata għal xarba bil-gass Gazoza. L-ippakkjar ifakkar sebgħin sena ta' produzzjoni. Kull tikketta tirreferi għal deċennju differenti, mill-1950s sal-2010s, billi tuża mudelli marbuta mal-moda, il-mużika u t-teknoloġija ta' kull perjodu. Id-disinji huma arranġati bħala patchworks moderni ta' kulur u forma. Il-flixkun huwa magħmul mill-ħġieġ u t-tikketta hija kmiem tal-karta, magħżula bħala soluzzjoni ekoloġika. Kull flixkun għandu l-istil tiegħu stess, sabiex il-firxa sħiħa tkun tista' tinġabar.
The Recognition
About the Premju A' Design Award tal-Ħadid
Psiloreitis Funzjoni Primarja: Ippakkjar ta' Xarba bil-Gass huwa rebbieħ tal-Premju A' Design Award tal-Ħadid, rikonoxximent prestiġjuż mogħti lil disinji tajbin li jissodisfaw ir-rekwiżiti professjonali u industrijali mistennija minn ħolqien imfassal tajjeb. Ir-rebbieħa tal-Ħadid juru l-ħila kbira, l-ispeċjalizzazzjoni għolja, il-fehim espert u l-kapaċità kreattiva tal-ħallieqa tagħhom. Huwa mistenni li Psiloreitis Funzjoni Primarja: Ippakkjar ta' Xarba bil-Gass ikun ħolqien imqabbar ħafna, mammirat u maħbub li huwa prattiku u innovattiv. Dan id-disinn rebbieħ tal-Ħadid jintegra l-aħjar prattiki tal-industrija u għandu karatteristiċi tekniċi kompetenti marbuta mal-għarfien u t-talent. Psiloreitis Funzjoni Primarja: Ippakkjar ta' Xarba bil-Gass huwa rispettat għall-eżattezza tiegħu u mfassal biex itejjeb il-kwalità tal-ħajja u jgħin jagħmel id-dinja post aħjar.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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