Jiu Ming Tang Ippakkjar tal-Likur by Qi-Jun Wang

Jiu Ming Tang Ippakkjar tal-Likur by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2020

Jiu Ming Tang Ippakkjar tal-Likur

by Qi-Jun Wang

Client: Wang Qi-jun

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Verified Award Winner

Verify Award Status for #96128

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang Ippakkjar tal-Likur

Jiu Ming Tang huwa disinn ta' ippakkjar ta' rigal għal-likur Ċiniż marbut mal-Festival tad-Dragon Boat. Il-kaxxa ta' barra hija magħmula minn karta li ma tagħmilx ħsara lill-ambjent u ffurmata bi proċess ta' pressa sħuna. Siġill aħmar jirreferi għal xewqa Ċiniża tradizzjonali għax-xorti tajba. Is-siġill jinqata' u l-kaxxa tinfetaħ bħal skroll, li tistieden l-interazzjoni. Il-wiċċ ta' barra sempliċi joħloq kuntrast mal-illustrazzjonijiet kuluriti tal-festival ta' ġewwa, u joħloq effett viżiv qawwi. Id-disinn iġib elementi tradizzjonali tal-festival f'pakkett modern biex jappoġġa l-identità kulturali.

The Recognition

About the Premju A' Design Award tal-Fidda

Jiu Ming Tang Ippakkjar tal-Likur huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Jiu Ming Tang Ippakkjar tal-Likur ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Jiu Ming Tang Ippakkjar tal-Likur huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han