Mi Watch Li Bai Ippakkjar ta' Arloġġ Intelliġenti by Xiaomi

Mi Watch Li Bai Ippakkjar ta' Arloġġ Intelliġenti by Xiaomi is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2020

Mi Watch Li Bai Ippakkjar ta' Arloġġ Intelliġenti

by Xiaomi

Client: Xiaomi

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

27,597

Verified Award Winner

Verify Award Status for #98596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Watch Li Bai Ippakkjar ta' Arloġġ Intelliġenti

Mi Watch Li Bai huwa l-ippakkjar iddisinjat għal arloġġ intelliġenti. Il-kaxxa hija magħmula mill-karta u żżomm tray tal-polpa tal-karta, u għalhekk ma jintuża l-ebda plastik. Ologramma tridimensjonali hija applikata fuq iż-żona tal-wiċċ tal-arloġġ tal-pakkett. Il-mewġ tal-ilma jidher jgħaddi meta l-kaxxa titħares minn angoli differenti. L-istampar imbaxxi u linka speċjali jirriproduċu d-dehra u t-tekstura tal-wiċċ tal-arloġġ u ċ-ċinga. L-arloġġ jistrieħ fuq parti mgħollija tat-tray minflok f'inkavatura, u għalhekk l-arloġġ jidher li qed jgħum. Il-pakkett ikejjel 295 b'79 b'49 millimetru.

The Recognition

About the Premju A' Design Award tal-Fidda

Mi Watch Li Bai Ippakkjar ta' Arloġġ Intelliġenti huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Mi Watch Li Bai Ippakkjar ta' Arloġġ Intelliġenti ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Mi Watch Li Bai Ippakkjar ta' Arloġġ Intelliġenti huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han