Holiday Gift Set Primary Function: Ippakkjar ta' Sett ta' Rigali by Salvita Bingelyte

Holiday Gift Set Primary Function: Ippakkjar ta' Sett ta' Rigali by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tal-Fidda in Disinn tal-Ippakkjar Competition Category.

FiddaIppakkjar· 2020

Holiday Gift Set Primary Function: Ippakkjar ta' Sett ta' Rigali

by Salvita Bingelyte

Client: Salvita Design

Premju A' Design Award tal-Fidda Winner in Ippakkjar Category

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Colors

The Design

About Holiday Gift Set Primary Function: Ippakkjar ta' Sett ta' Rigali

Holiday Gift Set huwa disinn ta' ippakkjar għal ġabra ta' rigali tal-festi li jistgħu jiġu kkunsmati. Is-sett fih bakketta taċ-ċikkulata ta' 80 g, pakkett ta' te tal-ħxejjex ta' 40 g, vażett ta' għasel naturali ta' 200 g u xemgħa bir-riħa tal-kannella ta' 140 g. L-illustrazzjonijiet huma ispirati minn Zemyna, l-alla Litwana tal-art, murija hawn bħala figura moderna liebsa żraben tal-isport u kuffji tas-smigħ. Ix-xagħar twil abjad tal-alla jfakkar fil-borra u f'immaġni tal-festi familjari. Palett ta' kuluri naturali u kajmani jirrifletti l-ingredjenti. Jintużaw l-istampar offset, il-flessografija u l-istampar diġitali.

The Recognition

About the Premju A' Design Award tal-Fidda

Holiday Gift Set Primary Function: Ippakkjar ta' Sett ta' Rigali huwa rebbieħ tal-Premju A' Design Award tal-Fidda, rikonoxximent prestiġjuż straordinarjament mogħti lil disinji tal-ogħla livell, sbieħ u impressjonanti. Ir-rebbieħa tal-Fidda huma xogħlijiet brillanti ħafna u kreattivi ħafna li juru l-għarfien espert, it-talent u l-aċċuratezza tad-disinjaturi tagħhom. Huwa mistenni li Holiday Gift Set Primary Function: Ippakkjar ta' Sett ta' Rigali ikun xogħol mill-isbaħ, eżemplari, professjonali ħafna u innovattiv bil-fond. Dan id-disinn rebbieħ tal-Fidda huwa invenzjoni notevoli u mammirata li tikkontribwixxi biex jitwessgħu l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Holiday Gift Set Primary Function: Ippakkjar ta' Sett ta' Rigali huwa ħolqien li ħafna jinvidjawh, li jqajjem ix-xewqat, iġib sentimenti pożittivi u joħloq tgħaġġib u mistagħġib.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)