Buchanan's Red Seal Ippakkjar ta' Flixkun tal-Whisky by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Premju A' Design Award tad-Deheb in Disinn tal-Ippakkjar Competition Category.
DehebIppakkjar· 2020
Buchanan's Red Seal Ippakkjar ta' Flixkun tal-Whisky
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
Premju A' Design Award tad-Deheb Winner in Ippakkjar Category
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- Verified Award Winner
- Verify Award Status for #99305
The Design
About Buchanan's Red Seal Ippakkjar ta' Flixkun tal-Whisky
Buchanan's Red Seal huwa disinn ta' ppakkjar għal whisky imħallat. Id-disinn ikopri struttura ġdida tal-flixkun, tikketti u kaxxa tar-rigal. Il-flixkun għandu kurvi rotob li jinkwadraw is-siġill l-aħmar imqiegħed fil-qalba tal-faċċata ta' quddiem. L-istemma ta' Buchanan's hija mbuzzata fuq wara tal-ħġieġ, sabiex l-istemma tidher minn quddiem. Firma mbuzzata tinsab maġenb is-siġill. Il-ħġieġ ambra jagħti lok għal lewn aħdar fil-bażi, karatteristika kondiviża mal-firxa kollha. Il-kaxxa tar-rigal tinfetaħ bħal ktieb biex tikxef il-flixkun.
The Recognition
About the Premju A' Design Award tad-Deheb
Buchanan's Red Seal Ippakkjar ta' Flixkun tal-Whisky huwa rebbieħ tal-Premju A' Design Award tad-Deheb, rikonoxximent prestiġjuż ħafna mogħti lil disinji tal-ewwel klassi, mill-isbaħ u eċċellenti. Ir-rebbieħa tad-Deheb huma ħolqien innovattiv ħafna, b'viżjoni u li jleqqu b'mod li jgħammex, li jirriflettu t-talent, l-għerf u l-ħila tad-disinjaturi tagħhom. Huwa mistenni li Buchanan's Red Seal Ippakkjar ta' Flixkun tal-Whisky ikun invenzjoni mfaħħra ħafna, li tistabbilixxi x-xejriet u monumentali li tagħti valur bla preċedent. Dan id-disinn rebbieħ tad-Deheb huwa proġett spettakolari u rispettat li jwessa' l-fruntieri tal-arti, ix-xjenza, id-disinn u t-teknoloġija. Buchanan's Red Seal Ippakkjar ta' Flixkun tal-Whisky joħloq xewqa qawwija, iqajjem il-passjoni, iħeġġeġ il-kreattività u jisħer lilna.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Team Members
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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