Shiwanyubingshao Tlachihualiztli: Iixquich in octli tlaquimiloliztli by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2020
Shiwanyubingshao Tlachihualiztli: Iixquich in octli tlaquimiloliztli
Client: Guangdong Shiwan Baijiu Group Co., Ltd
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
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Verify Award Status for #100378The Design
About Shiwanyubingshao Tlachihualiztli: Iixquich in octli tlaquimiloliztli
Shiwanyubingshao ce tlaquimiloliztli tlachiwaliztli inik ce chinatlacatl octli. In tlachiwaliztli quitequitiltia in miztli mihtotia, ce weweh chinatlacatl mahuiztlaneltililiztli, inik ihuei ixtli tlanextiliztli. In tecomatl mochiwa ica tehuiliotl ica ce tliltic huel nalquixtia tlapapaliztli, ihuan in tecomatl inechichiuh mopepechtia ipan huehuetqueh chinatlacatl octecomatl, ica coztic teocuitlatl inechichiuh. In caltepan tlapachihuiliztli mochiwa ica tliltic tlapouhtli amatl ica ce tepoztlatzotzonaliztli. Ce tlacuilolli miztzontli motlalia ipan iicpac in caxitl. In tic tlapoa in caxitl quinextia in miztzontli tlapalli ihuan quimacua ce mahuizyotl inic in tlailiztli.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Shiwanyubingshao Tlachihualiztli: Iixquich in octli tlaquimiloliztli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Shiwanyubingshao Tlachihualiztli: Iixquich in octli tlaquimiloliztli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Shiwanyubingshao Tlachihualiztli: Iixquich in octli tlaquimiloliztli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
- Tags
- Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
- Production Technology
- The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
- Design Challenge
- The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
- Research
- This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
- Inspiration
- The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
- Project Duration
- The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
- Operation Flow
- The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
- Team Members
- Design director: Zhang Zhipeng, designer: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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