Mtn Dew AMP Game Fuel Launch Tlatzacuiltiliztli tlen Atl Tlaꞌi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.
IztacteocuitlatlTlaquimilolli· 2020
Mtn Dew AMP Game Fuel Launch Tlatzacuiltiliztli tlen Atl Tlaꞌi
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Tlatzacuiltiliztli tlen Atl Tlaꞌi
Mtn Dew AMP Game Fuel Launch ce tlatzacuiltiliztli tlen atl tlaꞌi ihuan tlaixnextiliztli tlen tocaitl, tlachiuhtli ipampa ce chicahualiztli atl tlen ye onca para tlaꞌilo, chihchiuhtli ipampa akin tlaahuiltia ika videojuegos. Inin tlaixnextiliztli chihchiuhtli para huelis motlalis ipan videojuegos ihuan e sports, ihuan amo quintequihuia tlamantli tlen ye omopiya nochipa. Ce chicahuac tlanextli tequitl quipalehuia occequin tlamantli tlen huitz, tepan tequitiliztli ihuan quenin tlaꞌiquih akin quicohua. Omochihchiuh ce nochtlamantli asetos tlen launch, quipiya tocaitl, atl ihuan quenin akin quicohua quiꞌita. Inin tlachiuhtli quinequi quinextis inin atl ika neltiliztli tlen e sports tlamahuizoltilianime ihuan akin tlaahuiltia ika videojuegos.
The Recognition
About the Mahuizolli A' Design Award Iztacteocuitlatl
Mtn Dew AMP Game Fuel Launch Tlatzacuiltiliztli tlen Atl Tlaꞌi ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Mtn Dew AMP Game Fuel Launch Tlatzacuiltiliztli tlen Atl Tlaꞌi ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Mtn Dew AMP Game Fuel Launch Tlatzacuiltiliztli tlen Atl Tlaꞌi quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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