Off the Eaten Path Tlacual Tlapachiuhcayotl ītēchcopa PepsiCo Design and Innovation

Tlanāhuatīlli Off the Eaten Path Tlacual Tlapachiuhcayotl ītēchcopa PepsiCo Design and Innovation cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

CozticteocuitlatlTlaquimilolli· 2020

Off the Eaten Path Tlacual Tlapachiuhcayotl

īpal PepsiCo Design and Innovation

Tlanāhuatīlli: PepsiCo Design and Innovation

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

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Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #100582

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Off the Eaten Path Tlacual Tlapachiuhcayotl

Off the Eaten Path ce tlapachiuhcayotl tlahtlaliliztli ipan miec cualli tlacualtin tlen mochihua ica xihuitl. Inin tlacualtin quicentlalia melahuac quilitl queman garbanzo etl, tliltic etl ihuan exotl ica ahmo tlachialoni tlanechicoliztli. In tlapachiuhcayotl quimaca in tlanamacaliztli ce cetiliztli tlachializtli ipan nochi campa monequi. Inin tlahtlaliliztli quinequi quipalehuiz in tlanamacaliztli mopanoltiz itech in miec occequin tlacualtin tlen cualli ipampa mocualnemiliz. Ce tepitzin tlacah tlacohuanime omonechicoque ipan in tequitl ihuan oquitemacaque intlanemililiz ipan cecen tlamantli. In intlanemililiz tlacohuanime oquiyacana in tlahtlaliliztli tlanemililiztli ihuan oquipalehui ce cetiliztli tlanamacaliztli tlaixmatiliztli.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Off the Eaten Path Tlacual Tlapachiuhcayotl ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Off the Eaten Path Tlacual Tlapachiuhcayotl quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Off the Eaten Path Tlacual Tlapachiuhcayotl quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Tēyōllālīliztli: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Xicpōhua Āmatl Tēmachiyōtīliztli

Tlacōhualli