Co Ba Coffee Cafenpiquiliztli Cafe by My Linh Mac

Co Ba Coffee Cafenpiquiliztli Cafe by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2020

Co Ba Coffee Cafenpiquiliztli Cafe

by My Linh Mac

Client: Mmac

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Co Ba Coffee Cafenpiquiliztli Cafe

Co Ba Cafe ye se cafenpiquiliztli tlachichiuhtli īpampa se Vietnam cafe tocayotl. In piquiliztli quinextia totolayotl cafe, se huehcauhcayotl ātl ītech Vietnam in oc quēzqui tlālpan amo cencah momachiyotia. In machiotl motlālia ītech se yamānqui īxcopinca in aquin oquipēhualti in tequitl. In tocaitl cafe hualcholoa itech Vietnam tlahtolli in quiīxnēxtia se tlahuel, ihuan quilnamictia in cētiliztli calpōlli ihuan cemāltepēnenca. In tlapālli motēmoa itech tlālli campa mochīhua in cafe xinachtli. Tlālāmatl ihuan poliestero huel monōchiuhcopīnaliztli momachiyotia in xiquipilli ihuan āmatlacuilōlli. In yancuic tlachichiuhtli mochīhua īpampa in tlacah in quīzah ītech ohtli tlein caquih cafe.

The Recognition

About the Mahuizolli A' Design Award Bronse

Co Ba Coffee Cafenpiquiliztli Cafe ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Co Ba Coffee Cafenpiquiliztli Cafe ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Co Ba Coffee Cafenpiquiliztli Cafe quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac