Tlanāhuatīlli 2019 National Card Collection Day Deck Āmatlahtōllahpachiuhcāyōtl īpan Āhuiltīlōni Āmatl ītēchcopa Alexander Chin cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.
CozticteocuitlatlTlaquimilolli· 2020
2019 National Card Collection Day Deck Āmatlahtōllahpachiuhcāyōtl īpan Āhuiltīlōni Āmatl
īpal Alexander Chin
Tlanāhuatīlli: Seasons Playing Cards
Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #101023Tlanēxtilistli
Ītechcopa 2019 National Card Collection Day Deck Āmatlahtōllahpachiuhcāyōtl īpan Āhuiltīlōni Āmatl
In 2019 National Card Collection Day Deck cē tlahpachiuhcāyōtl in huel motequitiltia īca āhuiltīlōni āmatl. Inin tlachīhualiztli ōmoyōlēuh īca in hueyi tēcpancalli Morocco, īca intaglio tlacuilōlli in quixnēnēhuilia tetl tlaxinqui īhuān geométrico tlamachiyōtl. Cē tlatlahtlaniliztli in ōmoihcuiloh īnacaztlan quinōtza in tlācatl mā quitlapo in tlatzacuīllōtl. Ihcuāc moquetza in tlatzacuīllotl īca cē tlapōhualōni ohtli, monēxtia in achto tlamantli. Cē tezcatl in ōmochīhchīuh īca 30 por ciento tlanēxtiliztli quitlātia cē calli in monēxtia ihcuāc tlanēxtli calaqui. In zātlatzonco tlanēxtīliztli quinēxtia cē ohtli in tlanēxtia īhuān mocuepcuepa. In āmatl ōmotlapachoh īca cē pepetlaca tlapānhuetzqui tlamachiyōtl.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl
2019 National Card Collection Day Deck Āmatlahtōllahpachiuhcāyōtl īpan Āhuiltīlōni Āmatl ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in 2019 National Card Collection Day Deck Āmatlahtōllahpachiuhcāyōtl īpan Āhuiltīlōni Āmatl quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. 2019 National Card Collection Day Deck Āmatlahtōllahpachiuhcāyōtl īpan Āhuiltīlōni Āmatl quiyolchicahua ihuan quipaquiltia in tlacah.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Huēyiliztli īhuān Tlacualtepēhualli
- Width 68mm x Depth 22mm x Height 90mm
- Tōcāitl
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Tlachīhualiztli Māchiyōtl
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Tlanāhuatīlli Nētēcahuilīztli
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Tlatēmōliztli
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Tēyōllālīliztli
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Tēquitl Cāhuitl
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Tēquitl Ōhuitl
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Patentēmeh
- .
- Calpolli Tlācah
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Īxiptla Tlanēxtīlli
- Photography: Bryan Aellen
Tlacōhualli
Xictlahtlachia Achi Huēca Designers.org
Xictēmoa tlanāhuatīlli, tēquitl īhuān tlanāhuatīlli ītēchcopa totlanōnōtzalcāhuān.
Ōc Cequi Tiquitta
Tlanēxtīliztli Tlanāhuatīlli
Xiquitta ōc cequi tlanēxtīliztli tēixīmachōtīlli īpan inīn tlahtlamanilistli, tlapepenalli ītechcopa īnqualli.
