Ugly Monster Tetech Tlanahuatilli: Tlapiquiloni īca Popsicle by JBBC Branding Consultancy

Ugly Monster Tetech Tlanahuatilli: Tlapiquiloni īca Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.

BronseTlaquimilolli· 2020

Ugly Monster Tetech Tlanahuatilli: Tlapiquiloni īca Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category

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The Design

About Ugly Monster Tetech Tlanahuatilli: Tlapiquiloni īca Popsicle

Āmoxtlahtōlli: Ugly Monster in tlapiquiloni īca in popsicle tlamantli tlachīhualli in Taiwan. In tlahcuilōlli quinēxtia ce xoxoctic tlācatzintli ihuīca tlaōlīnqui īxco, motlālīlīa itech guava, xōchicualli in mochīhua in ītech altepētōntli Yanchao. Xoxoctic tlepixqui in quimaca tlācatzintli ce cualli īhuān yōlchicāhuac tlachīaliztli. In inacayo īhuān icxihuān ahmo monequi in inneztica, īhuān in tlācatzintli ahmo quipiya māitl, ic in nēxtli mochīhua huetzcatl. In tlapiquiloni quipiya 70 mm patlāhuac, 195 mm huēyac īhuān 20 mm ācōtlān. In tēyōllōtīlli ītechpa in tlamantli īhuān in tlaīxpanōliztli īpan altepētōntli īhuān ītlālchīuhcāhuān.

The Recognition

About the Mahuizolli A' Design Award Bronse

Ugly Monster Tetech Tlanahuatilli: Tlapiquiloni īca Popsicle ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Ugly Monster Tetech Tlanahuatilli: Tlapiquiloni īca Popsicle ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Ugly Monster Tetech Tlanahuatilli: Tlapiquiloni īca Popsicle quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.