Tlanāhuatīlli Adore Repackaging Tlapiyalizyoyotl in Cihuazoquitl Ihuipiltlapachiuhcayotl ītēchcopa Etereo Pte Ltd cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.
BronseTlaquimilolli· 2020
Adore Repackaging Tlapiyalizyoyotl in Cihuazoquitl Ihuipiltlapachiuhcayotl
īpal Etereo Pte Ltd
Tlanāhuatīlli: Etereo Pte Ltd
Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli
Tlaneltīlīlli Tēmacēhualōni
Xictlaneltilia Tēmacēhualli ītēchcopa #101113Tlanēxtilistli
Ītechcopa Adore Repackaging Tlapiyalizyoyotl in Cihuazoquitl Ihuipiltlapachiuhcayotl
Adore ye se tlachihualiztli tlapiyalizyoyotl ipal cihuazoquitl ihuipiltlapachiuhcayotl. In tlapiyalizyoyotl quimopohuia ye se tlahcuilolmachiyotl ica maitl ihcuiliuhtli quen huey tlachihualiznextiloni inic quiyolitia telpochyotl ihuan yolpahpaquiliztli. In tlanextilizpatlahuac amo cenca miec, ihuan mopohua ipan tlachpanalli iixmelactli, inic ixquich tlaneltoquiliztli motlalia impan cihuayotl ipahtiliztli. Cecen tlapiyalli mochihua ica teposcuahuitl tlapachiuhtli huel cenca tzactica, ihuan quipia se tzacuyotl huel occepa tzacualoni, inic in tequitiquetl huelis quicuiz in tlein monequi ihuan occepa tlatzacuaz in tlapiyalli inic quimanahuiz ihuipiltin itech ocococ ihuan yolcatzitzintin amo ittalonih. Yeyi ic huecatlan mochihua: ipan pantaliztlapachiuhqui, ipan tonatiuh, ihuan ipan yohualli itequiuh.
Tēixīmachōtiliztli
Ītechcopa Mahuizolli A' Design Award Bronse
Adore Repackaging Tlapiyalizyoyotl in Cihuazoquitl Ihuipiltlapachiuhcayotl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Adore Repackaging Tlapiyalizyoyotl in Cihuazoquitl Ihuipiltlapachiuhcayotl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Adore Repackaging Tlapiyalizyoyotl in Cihuazoquitl Ihuipiltlapachiuhcayotl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Tlanēxtilistli Ītēixpan
Āmatl Tlanextīliztli
Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.
- Cē Zan Ītēchcopa
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Huēyiliztli īhuān Tlacualtepēhualli
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tōcāitl
- Sanitary Pads, Repackaging, Rebranding, Females
- Tlachīhualiztli Māchiyōtl
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Tlanāhuatīlli Nētēcahuilīztli
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Tlatēmōliztli
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Tēyōllālīliztli
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Tēquitl Cāhuitl
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Tēquitl Ōhuitl
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Calpolli Tlācah
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
Tlacōhualli
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