Moutai Tlapiyalonixiuhtlapachiuhcayotl Tlacualxochitl by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Bronse in Tlaquimilolli Tlachihchihualiztli Competition Category.
BronseTlaquimilolli· 2020
Moutai Tlapiyalonixiuhtlapachiuhcayotl Tlacualxochitl
by Yu Kai Liu
Client: Shenzhen yoto Packaging Technology Co.,Ltd.
Mahuizolli A' Design Award Bronse Winner in Tlaquimilolli Category
Verified Award Winner
Verify Award Status for #101364The Design
About Moutai Tlapiyalonixiuhtlapachiuhcayotl Tlacualxochitl
Moutai in tlapiyaloni nechichihualiztli motlalilia in ce chino baijiu octli. In caxitl achto quitequiuia in nezcayotl in ica mailhuitl huihuilana ihuan nepapan tlachializtli mopatla, ipan tlapiyalonixiuhtlapachiuhcayotl. Ihcuac ce amatlapoloni huihuilanaloa, in tlapohualli tlacuiloli mopatla, quiteititia in matlactli huan ome chino tonalpohualli yolcame ihuan teotlazolyolque mocentlaliah ipan ce ilhuitl techan Maotai. In tlacuiloli quineltoca in huehuetlaca chino tlamantli ihuan cualnezcayotl. In xoctli mochihua ica caxitl tlaixmachiotl. Motequiuia amatl tlapatlactic ica eyixquich tlaixnextli ica tlatzitzquiliztli tepitzin totonqui, inic mocahuazqueh in ixiptlayotl melahuac. In caxitl quipia inca 140 ica 125 ihuan 300 milimetlatl ipan ixquich.
The Recognition
About the Mahuizolli A' Design Award Bronse
Moutai Tlapiyalonixiuhtlapachiuhcayotl Tlacualxochitl ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Moutai Tlapiyalonixiuhtlapachiuhcayotl Tlacualxochitl ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Moutai Tlapiyalonixiuhtlapachiuhcayotl Tlacualxochitl quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
- Dimensions & Packaging
- Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter - Tags
- maotai, baijiu, illustration, zodiac, packaging design
- Production Technology
- It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
- Design Challenge
- The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
- Research
- Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
- Inspiration
- Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
- Project Duration
- The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
- Operation Flow
- Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
- Team Members
- Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
