Menton Tlapatiliztli Atl ica Ihyac Tlaquetzalli ītēchcopa Sidel Machinery Shanghai Co.,Ltd.

Tlanāhuatīlli Menton Tlapatiliztli Atl ica Ihyac Tlaquetzalli ītēchcopa Sidel Machinery Shanghai Co.,Ltd. cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Bronse īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.

BronseTlaquimilolli· 2020

Menton Tlapatiliztli Atl ica Ihyac Tlaquetzalli

īpal Sidel Machinery Shanghai Co.,Ltd.

Tlanāhuatīlli: Sidel Machinery (Shanghai) Co.,Ltd.

Mahuizolli A' Design Award Bronse Tēmacēhualōni īpan Tlaquimilolli Tlamantli

11,014

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #101535

Xiquitta A' Design Award ītechcopa Āmatl Tēmachiyōtīliztli Tlamachiōtl

Tlapalli

Tlanēxtilistli

Ītechcopa Menton Tlapatiliztli Atl ica Ihyac Tlaquetzalli

Menton ce tlapatiliztli tlachihualli īpampa atl tepitzin ihyaquitl ica limones huālhuīcōc. In tlachihualiztli quimotequihuia cualli tlapalli neneuhcayotl in quiyolnehnemiltia Mediterráneo tonalxihuitl. Ce ahmo tlanahnamictli ixiptlayotl limón pattern quichihua yolyamancayotl ihuan quipalehuia in yeltiliztli ihuan pactinemiliztli īxiptlayo in atl. Ce tepoztli xoxoctic tlapalli quicetiliā in nepapan ihyactli ihuan quimaca in tlanechicoliztli ce cualtzin ixnextiliztli. In melāhuac xoctli mochīhua ica PET ihuan zan 17.85 gramos ipan 500 mililitro pattilli, tlen quimopalēhuia in tlachihualiztli ihuan chicahualiztli īpan tlachihuayan.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Bronse

Menton Tlapatiliztli Atl ica Ihyac Tlaquetzalli ca in quicuic in Mahuizolli A' Design Award Bronse, hueyi tlamahuizoliztli tlen momaca in cualli tlachihualli in motenehua ipampa yancuic tlamantli, tlamatiliztli ihuan ixtlamatiliztli. In quicuicah Bronse ca tlachihualli in quipia toltecayotl ihuan quinextia in cenca miac nemiliztli ihuan tlamatiliztli intlachihuanime. Ca quinequi in Menton Tlapatiliztli Atl ica Ihyac Tlaquetzalli ca tlazohtli tlamantli, mahuiztic ihuan cualli. Ni dizayno in quicuic Bronse quipia cualli toltecayotl ihuan quitta in tlen tepiton. Menton Tlapatiliztli Atl ica Ihyac Tlaquetzalli quipaquiltia in tlacah ihuan quitlamahuiztiltia in intlanequiliz.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Huēyiliztli īhuān Tlacualtepēhualli: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Tōcāitl: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Tlachīhualiztli Māchiyōtl: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Tlanāhuatīlli Nētēcahuilīztli: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Tlatēmōliztli: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Tēyōllālīliztli: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Tēquitl Cāhuitl: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Tēquitl Ōhuitl: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patentēmeh: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Calpolli Tlācah: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Īxiptla Tlanēxtīlli: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini